Speaking

Inspiring Change Through Marketing, Branding and Social Enterprise

Shelley Jack, Shebe Marketing Founder, speaking at Women's Networking Event

With over 20 years of teaching and marketing experience spanning higher education, manufacturing, nonprofits, marketing agencies, and entrepreneurship, I bring a unique blend of insights to help educate and inspire your teams.

Through practical strategies tailored to your audience, relevant examples, humor, audience engagement and proven experience, I work with your needs and expectations to challenge the status quo and spark meaningful, actionable discourse.

Previous Speaking Topics

  • Unbranded

    Client: St. Bonaventure University

    Clarifying what branding is and is not, this presentation explores what branding can do for your organizations, where it fits in marketing campaigns, the importance of customer perception, and the role of marketing organizations to lead and influence branding over time. 

  • Keep It Simple Social

    Client: Multiple Non-profit Clients

    An accessible approach to social media marketing strategy for nonprofits. This presentation covers why social media is so critical for nonprofits, identifies some universal trusts of social media, determines goals, chooses right-fit social platforms, directs your audiences down an intentional pathway and actionable strategies and examples for implementation.

  • Women in Entrepreneurship

    Event: Laine Business Accelerator Showcase

    Title: "A Bigger Picture: Women in Entrepreneurship”

    This presentation sheds light on the untold truths and challenges faced by women in the entrepreneurial landscape. While the narrative often focuses on celebrating women's achievements in business, the underlying reality involves struggles such as insufficient support at home, low revenues, and a dearth of mentorship and funding. The session emphasizes the need for advocacy and allyship with men to dismantle barriers, foster an inclusive entrepreneurial ecosystem, and empower women to scale their businesses successfully

  • A Marketing Guide for Female Entrepreneurs

    Client: National Association for Community College Entrepreneurship

    This presentation covers the distinct opportunities and challanges faced by women entrepreneurs, provides relevant statistics, guides attendees on leveraging their identity, experiences and obstacles into brand distinctions, shares best practices for building a sustainable marketing strategy, and concludes with a Q&A session and resources for further exploration.

Other Speaking Topics:

  • Holistic Branding: Aligning Personal and Business Identity for Purpose-Driven Enterprise

  • Creating Greater Equity and Inclusion In Your Marketing Strategy

  • Branding for Thought Leaders: Tools for Defining, Differentiating and Communicating Your Expertise

  • Women in Manufacturing: The Importance of Advocating for Women in Manufacturing Leadership

Shelley Jack speaking at Laine Business Accelerator

What to Expect

Shelley Jack speaking at women's networking event

Diverse Expertise

Benefit from my diverse background in higher education, manufacturing, marketing agencies, and entrepreneurship.

Engaging Presentations

Experience dynamic and thought-provoking presentations that challenge the status quo and inspire action.

Meaningful Discourse

Each engagement is an opportunity for meaningful, actionable discussions that leave a lasting impression.

Headshot of Dr. Pauline Hoffmann, Data Doyenne

“Shelley has an energy that can lift a room. Her ability to blend passion and professionalism while advocating for women entrepreneurs and social entreprises is empowering. She doesn’t just speak to the crowd; she listens, involves, and uplifts the individual, creating an interactive and inclusive experience.

-Dr. Pauline Hoffmann, Data Doyenne