Let's face it, we are wired to “do” - to dig in and get things done. We like action, movement. We know deft strategy is crucial and staying on-brand is wise, but mostly we want to run with our ideas and execute. The desire to achieve is human nature.
But while you’re busy checking things off your marketing to-do list, who is guarding your brand and marketing goals? Who is making sure all your hard work is paying off, not only in the short-term, but in the long-term?
As a marketing executive for hire, I work closely with your team to establish smart marketing strategy and executable steps to reach your goals. I bring a new set of eyes. That fresh perspective means that I’m not enmeshed in your organization's patterns of thinking or predispositions. Plus, you don’t have to pay for my vacation days or health insurance.
A brand is not a logo or a tagline. It’s a promise made and kept to your customers. What's your promise and are you keeping it, everyday? Services include brand research, brand guide development, team training, brand management and implementation.
Educate, inspire and sell. Content is king and it’s a bear to create a meaningful plan and maintain the hungry content machine. Services include content marketing assessments, recommendations, strategy and planning.
Covering various aspects of marketing, from branding and social media education to cross-cultural communications, I help curb misconceptions and promote a corporate understanding that embraces opportunities.
Good strategy focuses on the relationship between your audience wants and your organizational goals. Strategic planning ensures all your marketing channels are integrated and working together. My services include market research, assessment, targeting, and planning.
You think you might need an agency's help, but how do you know, and how do you find the right partner? I lead and facilitate the selection process such as agency audits, selection checklists, RFP development and agency visit preparations.
For smaller businesses, I work with my network of marketing service providers to oversee and execute digital and social media campaigns. For larger clients, I work on your behalf with the agency to ensure campaigns are achieving your desired goals.
I’m Shelley Jack, marketing practitioner, adjunct professor, Spanish learner, dance lover, functional fitness enthusiast and mama to a five-year-old adrenaline junkie. I bring all these parts of myself to my work, because real marketing to real people is about being authentic. I have over sixteen years of diverse marketing experience in industries such as manufacturing, higher education, consumer brands, tourism and healthcare.
I’ve held positions as full-time marketing faculty at St. Bonaventure University and the University of Pittsburgh at Bradford. I’ve taught English as a Foreign Language and business communications in Costa Rica for brands such as Hewlett Packard and Intel. I value autonomy, diversity and pursuing goals big enough to scare you. I want to work with organizations that realize great marketing requires caring for the customer over just getting the sale.